GTM Starter Pack
The GTM Starter Pack is an 8 week, high-impact implementation sprint designed to help teams lacking outbound structure build the foundational systems, assets, and strategy for scalable pipeline generation & business development.
We focus on the real fundamentals so your team can book discovery calls, open new opportunities, and close new logos, intelligently.
Built for growth-stage B2B companies who:
- Are doing $5M-$50M in revenue and ready to professionalize their sales org
- Have atleast 2-5 sales reps - even if messy
- Are tired of scrappy, reactive tactics and want a real GTM engine
- Want to go upstream and win bigger deals - but lack the process to break in
GTM Starter Pack
Challenges We Solve
✔️ You’re stuck chasing small, time-consuming deals while enterprise logos slip away.
⚠️ You’ve hired reps, but they’re either guessing or defaulting to low-leverage work
✘ You’re not generating consistent outbound pipeline and have no idea why it’s not working
✔️ Your ICP and messaging change every quarter – there’s no clarity, no traction
⚠️ Your sales motion is a mix of random tactics, outdated scripts, and copy-paste sequences
✘ You’re running disjointed tools – not running a real system
✘ Revenue is stagnant because your sales engine was never built to scale
GTM Starter Pack
What It Covers
Phase 1 - Week 1
Industry Onboarding + Discovery
- Deep dive into company background, product, market dynamics, competitive landscape
- Internal interviews and existing materials review
Phase 1 - Week 1
Ideal Customer Profile (ICP) Definition
- Define 1-2 hyper targeted ICPs based on long term revenue potential
- "Niche the niche" exercise what segments give us the highest ROI?
- Map ICP to current customer base and historical wins/losses
Phase 1 - Week 2
Buyer Persona Definition
- Identify primary and secondary buyer personas
- Understand key motivations, pain points, objections, and internal org dynamics
Phase 1 - Week 2
Trigger Events & Buying Signals
- Build a list of high-intent signals and market cues - how to identify when our ICP is in the market to buy now
- Align trigger events to job changers, funding rounds, hiring patterns, tech stack changes, product launches, etc.
Phase 2 - Week 3
Outbound Channel Strategy
- Determine mix across cold email, cold call, LinkedIn, partnerships, events, warm lists, paid social, etc
- Prioritize channels based on ICP behavior and resourcing
SECTION 06
List Building Framework
- Create prospecting list strategy (Cold, Warm, Closed-Lost, Job Changers, Referral Paths, etc)
- Assign lead sources, filters, responsibilities
SECTION 07
Messaging Framework
- Identify core pain points and gain motivators
- Develop messaging pillars and value props
- Use VoC (Voice of Customer), case studies, and objection reversals to inform copy
- Draft messaging templates across key channels (email, LI, calls)
SECTION 08
Brand Assets & CTA Inventory
- Review and optimize existing case studies, decks, videos, 1-pagers
- Identify content gaps and needed assets
- Create a CTA bank to use across outreach
SECTION 09
Strategic Account Outreach Design
- Apply ICP + Buyer + Messaging finding into high quality outreach
- Build example sequence and cadences for flagship accounts
- Train reps on execution and personalization angles
AE Program
Impact, Metrics & Outcomes It Drives
Area
Measurable Impact
Win Rates
Better discovery, ROI delivery, and objection handling increase close rates
Pipeline Coverage
Reps generate more qualified opps and manage long-term deals
Forecast Accuracy
Cleaner pipeline = better commit calls and revenue visibility
Sales Velocity
Shorter cycles through better alignment and mutual plans
Rep Confidence & Execution
Higher deal confidence and call leadership
Manager Coaching Leverage
Reps are more coachable and structured in their approach
Area
Win Rates
Pipeline Coverage
Forecast Accuracy
Sales Velocity
Rep Confidence & Execution
Manager Coaching Leverage
Measurable Impact
Better discovery, ROI delivery, and objection handling increase close rates
Reps generate more qualified opps and manage long-term deals
Cleaner pipeline = better commit calls and revenue visibility
Shorter cycles through better alignment and mutual plans
Higher deal confidence and call leadership
Reps are more coachable and structured in their approach
AE Program
Deal Impact Summary
Each session includes live application of frameworks to real pipeline deals. Here's how deals will be strategically impacted throughout the program:
Session
Deals Touched / Rep
Total Deals Touched (4 Reps)
Session Application Focus
2: Sales Prep & Cycle Planning
1
4
Apply discovery prep framework to an upcoming real call. Build strategic call flow and define what success looks like.
3: Discovery & Objection Prevention
2
8
Analyze 2 stalled or ghosted deals. Identify root causes of objections, create re-engagement plans, and map solutions to pain.
4: Deal Strategy & Pipeline Review
2
8
Evaluate 2 deals using a deal health scorecard. Diagnose gaps, re-align deal progression strategy, and improve forecasting accuracy.
5: MEPs & Closing Sequences
2
8
Apply demo prep + closing frameworks to 2 active deals. Build Mutual Evaluation Plans and run the DG-specific closing sequence.
6: Account Mapping & Multithreading
2
8
Map personas and horsepower across 2 deals. Identify gaps in POC access and develop a plan to engage new buyers and influencers.
Session
2: Sales Prep & Cycle Planning
3: Discovery & Objection Prevention
4: Deal Strategy & Pipeline Review
5: MEPs & Closing Sequences
6: Account Mapping & Multithreading
Deals Touched / Rep
1
2
2
2
2
Total Deals Touched (4 Reps)
4
8
8
8
8
Session Application Focus
Apply discovery prep framework to an upcoming real call. Build strategic call flow and define what success looks like.
Analyze 2 stalled or ghosted deals. Identify root causes of objections, create re-engagement plans, and map solutions to pain.
Evaluate 2 deals using a deal health scorecard. Diagnose gaps, re-align deal progression strategy, and improve forecasting accuracy.
Apply demo prep + closing frameworks to 2 active deals. Build Mutual Evaluation Plans and run the DG-specific closing sequence.
Map personas and horsepower across 2 deals. Identify gaps in POC access and develop a plan to engage new buyers and influencers.
How It’s Delivered
- 8-week cohort format (custom schedules available)
AE Program
Return on Investment
- Reps close more deals with less time in pipeline
- More reps consistently hit quota, not just top performers
- Sales managers spend less time fixing basics and more time leveling up strategy
- Company gains a repeatable system for AE development that sticks
GTM Starter Pack
