Where Human Performance Meets Revenue Performance
Sales training, reimagined for how humans actually learn and grow.
Elite Sellers Drive:
- Quota attainment.
- Strong win rates.
- High ACVs
- Short Sales Cycles
- Exceptional Buying Experiences
- Together, let’s them build to be elite
Why us
The WQ Difference:
We Train The Human.
Because performing well starts with high-performance habits - grounded in what truly drives human achievement: clarity of purpose, a winning mindset, meaningful goals, and a foundation built on health, wellness, and a financial why.
We Coach on Active Pipeline.
We call it Deal Impact, where reps bring real deals to each session, actively tying their pipeline to strategies being taught, driving tactical execution, pipeline momentum, and real wins. We are in the lab, together.
We Don’t Do “One-and-Done”.
Training Isn’t an Event - It’s a Process. We reinforce fundamentals through time, practice, repetition, and real-world application over multiple weeks rather than a one time event. We focus on long-term behavior change.
Our programs are built for every role in the modern sales org – each one grounded in our human-first foundation, layered with role-specific strategy, skill, and systems.
Account Executives (AEs)
This program trains full-cycle sellers to self-generate pipeline, master discovery, multithreading, urgency creation, objection handling, and closing – while delivering a buyer-focused experience that builds trust, surfaces the right solution, and moves deals forward with clarity.
- Program Overview
- Challenges We Solve
- Outcomes + Metrics We Impact
- ROI
Account Managers
Elevate your AMs from reactive support to strategic account ownership. This program builds the skills to retain revenue, expand accounts, and mitigate churn – all while demonstrating ROI and strengthening customer trust.
- Program Overview
- Challenges We Solve
- Outcomes + Metrics We Impact
- ROI
CUSTOMIZED Training
Tailored to Your Team
This isn’t plug-and-play cookie cutter training. It’s purpose-built performance development.
We conduct deep discovery on your business and customize each experience to align with your:
- Sales process, deal cycle, and team structure
- Your industry, product, and ICP
- Tech stack and current tooling
- Role specific skill gaps
- Leadership style and internal language
- Key performance goals
We use your sales process, your team’s voice, and your customer’s journey.
learning Principles
We have strong beliefs about what truly works when it comes to training and learning. If the outcome we’re after is lasting behavioral change, these are the MUST HAVE elements to making that happen:
Repetition Over Time Drives Learning Adoption
Mindset Before Mechanics
Multimodal Learning: Visual, Auditory, Kinesthetic
Simple Systems Over Shiny Tactics
Deal Attachment: practical application on active pipeline deals
Cohort-Based Accountability
Track What Matters
Vulnerability Is a Strength that leads to coachability that leads to improvement
Engaging, Collaborative, Human Delivery
Why Most Sales Training Fails
Traditional
One-and-Done Delivery
A single workshop doesn’t change behavior. “Content Dumping” does not change habits.
No Real-World Application
Concepts don’t mean anything if they never get used. Too much theory, not enough action.
Ignores Mindset & Wellness
You can’t build new skills upon a broken foundation.
Managers Can’t Reinforce It
Training dies without coaching from the front line.
No Accountability or Follow-Through
Without systems or standards, nothing sticks.
Doesn't Evolve With Modern Sales + AI
Training from the 2010s doesn’t work in the age of AI and async selling.
WQ Revenue
Training That Sticks
Delivered over multiple weeks with reinforcement, practice, and structure that sticks.
Tied to Your Live Pipeline
Every concept is paired with exercises, reflection, and real-world application on your active pipeline.
Rooted in Human Performance
You can’t build new skills upon a broken foundation.
Leaders Trained to Coach
Training dies without coaching from the front line.
Systems for Retention & Results
Without systems or standards, nothing sticks.
Built for Today’s Buyer & Tech Stack
Training from the 2010s doesn’t work in the age of AI and async selling.
Enterprise Account Executive
Series C SaaS
What really sets Will apart is that his sessions go far beyond numbers and frameworks. He creates an environment that fosters real personal and professional growth with the whole human and uncovering your why at the core. He helped me unlock more of my passions, recognize my strengths, and develop in areas of opportunity — all while making me feel supported and seen as more than just a revenue number.
Account Manager – Mid Market
Series B SaaS
You are an exceptional leader and sales coach. During our time working together, you guided our team through account management training that directly contributed to achieving record Net Revenue Retention and the lowest churn rates we’ve ever had. You have a unique ability to identify core areas for improvement and develop tailored training programs that drive real results.
Beyond your sales expertise, you’re incredibly knowledgeable in personal development. Early in my career, you not only supported my professional growth but also helped me understand the value of early investing and the importance of pursuing a fulfilling career. Your coaching has had a lasting impact on both my personal and professional trajectory.
Account Executive – Mid Market
Series D SaaS
The impact you have had on the revenue team, our company and me personally is hard to put into words. From your very first week of working with us… to closing deals on wall street together, and now continuing to run it back in enterprise, you have been there through it all. I appreciate your humor, grit, constant optimism, and friendship. Where there’s a WILL there’s a way….Can’t wait for what’s in store for as we continue on this journey.
About WQ
Our Story
WQ was founded to provide innovative, effective solutions that help individuals and businesses thrive. We’ve grown into a trusted name, delivering real results for our clients.
Our Credibility
With years of experience and a team of experts, WQ is recognized for excellence, customer success, and continuous innovation.
Our Philosophy
We focus on making a positive impact with high-quality solutions, driven by transparency and collaboration.
Why We’re Building This
WQ fills a market gap with practical, results-driven solutions to accelerate your growth.
