A New Approach to GTM
1: SalesIQ Building Blocks
2: Team Roles
3: Automation + AI
4: Outbound Culture
1: SalesIQ Building Blocks
We set the foundational components to an elite revenue org: Lead Generation, Talent Acquisition, Leadership, RevOps, Sales Training, and Sales Automation.
2: Team Roles
We consolidate 9 traditional Go-To-Market roles into 2-3 to create an agile, efficient team. What once took many now takes a select specialized few, driving significant headcount cost savings.
3: Automation + AI
Team efficiency is created by the use of a series of Automated frameworks, eliminating most manual tasks that once consumed revenue roles, while enabling them to be more targeted and personalized at scale.
4: Outbound Culture
We infuse the underlying mindset required to succeed at outbound.
1: SalesIQ Foundation
The building blocks to all GTM:
Lead Generation
Book qualified discovery calls with ICP targeting, personalized messaging, and proven campaign sequences.
Talent Recruiting
Identify, source, interview, and hire elite sales talent.
Revenue Operations
Enable your team with the right tech stack, data visibility, and forecasting methodologies.
Advanced Selling Playbook
Master the art of strategic selling with your team.
Sales Leadership
Bring the best out of your people.
Sales Automation
Leverage the latest in AI and automation in a customized, strategic way.
2: GTM Team Roles
The Old Way Looked Like This:
VP of Sales
Covers entire infrastructure/process set up, sales strategy, team performance, budgeting.
Cost: $250k-$400k
Head of RevOps
CRM, tools, process, data aligned across functions, KPI/Metric tracking.
Cost: $150k-$200k
Recruiter
Sourcing, interviewing, and hiring GTM talent.
Cost: $65k-$85k
Account Executive
Prospects into big deals, works entire deal cycle to close.
Cost: $105k-$200k
SDR
Outbound targeting, messaging, cold calling, generating discovery calls.
Cost: $75k-$110k
Trainer
Rep onboarding, skill/process training, tool adoption.
Cost: $140k-$180k
Marketer
Demand generation, growth, content, SEO, product marketing.
Cost: $95k-$110k
Account Manager
Manages existing customers, cross-sells, upsells.
Cost: $95k-$150k
Sales Manager
Deal strategy, deal coaching, revenue forecasting.
Cost: $150k-$300k
The WQ Way:
Lean, Efficient, Specialized
With the right building blocks in place, leveraging the right tech stack, while layering in AI and Automation, we help you build an efficient team, teaching your people how to run the WQ system. We provide continued ancillary support and strategy, while keeping your full time hires strategic and thoughtful, maximizing their productivity, and minimizing bloated headcount spending.
3: AI + Automations
Accomplish more with less.
Leverage fractional roles, AI, and automations to build an efficient go to market process.
Outbound Infrastructure
✔ Email deliverability set up on autopilot
✔ List build your target ICP with custom trigger events and email verification waterfall
Engage with Prospects
✔ Account and Persona research automated
✔ Send Personalized Outbound Copy
✔ Leverage AI Deal Coaching
✔ Discovery Call Augmentation – only connect with leads who have been prequalified and scored
Internal Ops
✔ Automate candidate sourcing and vetting
✔ Deal strategy and insights
✔ Intelligently forecast, track KPIs, and iterate based on the data
4: Outbound Culture
8 Pillars woven into everything we do.
Pillar #1: We Incentivize outbounding.
Pillar #2: Outbounding is the #1 most important factor to our success, goals, income, and career progression.
Pillar #3: Outbounding is a value-add to all of our prospects and customers.
Pillar #4: Outbounding happens at every stage of the customer lifecycle.
Pillar #5: Outbounding is a team sport.
Pillar #6: We are in control of our outbound effort, attitude, quality, quantity, and precision.
Pillar #7: We adapt and evolve constantly with our outbound – consistently learning, sharing best practices, and open to coaching.
Pillar #8: Outbounding makes me strong, resilient, and gives me the mental toughness to overcome adversity.
